Decoding what's shifting in culture.
A cultural intelligence membership for the strategists, insight leads and marketing directors at global consumer brands — powered by 450+ experts in our decentralised research community.
What members get
Seeds
Weekly short form signals of relevant topics including insights for brands. 100+ per year.
Supplements
Monthly newsletters delivered to your inbox bringing you up to date on all things Protein. 12 per year.
Forums
Facilitated, expert panel discussions on todays most contentious topics + full access to recordings and analysis. 4 per year.
Reports
Deep dives into the macros themes, attitudes and behaviours that are defining the now and the next. 1 per year.
Briefings
Our flagship event – contextual analysis of the last 6 months of SEEDS with brand case studies and actionable insights. 2 per year.
Debriefs
Consultation session with a Protein AGENCY strategist who will walk you through a SEED, FORUM or REPORT - helping you interpret what it means for your brand or category. 1 per quarter.
Questions
Ask SEED CLUB your most pressing question — whether you're validating a hunch, exploring a trend, or testing a hypothesis. Receive a tailored written response within one week. 1 per quarter.
Journal
Our 100 page annual printed publication full of newly commissioned pieces as well as new signals, shifts, strange internet moods, half-formed futures. 1 per year.
Magazines
Every month our friends at STACK MAGAZINES will select and send you a copy of the best independent magazines from around the world. 1 per month.