Cultural infrastructure
for brands.
We provide the signals, strategy, space and systems for brands to stay relevant.
One name, four specialisms:
Cultural Intelligence
Protein XYZ is a cultural intelligence platform that helps you make better decisions, discover new opportunities, and stay relevant. It is powered by SEED CLUB - our decentralised research community of 500 experts - who continually identify, analyse and make sense of what’s shifting in culture.
Research + Strategy
Protein AGENCY help globally recognised brands make sense of the world around them. Using cultural insights, strategic thinking, and the collective intelligence of SEED CLUB and XYZ - every project is grounded in what's actually happening in culture right now.
Space + Community
Protein STUDIOS is a 17,000 sqft venue and 150 person workspace in the heart of Shoreditch. It offers seven hireable spaces — from our interconnected "white box" studios and fully-equipped production rooms to an outdoor courtyard. Our members workspace upstairs is home to a diverse community of creative businesses, with private offices. You'll find just the right balance of collaborative productivity, curated events and good vibes - all thanks to our on-site team who make sure everyone's looked after.
Cultural Dashboard
Protein OS is a cultural operating system that seamlessly connect 25+ years of Protein's cultural intelligence with your strategic priorities that inspires and informs your team about what's next in culture. It’s designed to bridge the gap between real-time semantic signals, our archive of SEEDS, and our global network of influential experts who are redefining culture-at-large. Launching Soon.
“XYZ reads culture. AGENCY interprets it. STUDIOS embodies it. OS connects it all together.”