Cultural infrastructure
for brands.
We provide the signals, strategy, space and systems for brands to stay relevant.
One name, four specialisms:
Cultural Intelligence
Protein XYZ is a cultural intelligence membership for the strategists, insight leads and marketing directors at global consumer brands. Powered by SEED CLUB - our decentralised research community of 450+ experts - who continually identify, analyse and make sense of what’s shifting in culture and fuelling AGENCY, STUDIOS and OS to help brands make better decisions, discover new opportunities, and stay relevant.
Research + Strategy
Protein AGENCY helps globally recognised brands make sense of the world around them. Using cultural insights, strategic thinking, and the collective intelligence of our own global community. Every project is fuelled by XYZ and SEED CLUB who feed live signals, lived experience, and on-the-ground perspective into our thinking — ensuring all our work is grounded in what's actually happening in culture right now.
Space + Community
Protein STUDIOS is a 17,000 sqft creative venue and 150 person workspace in the heart of Shoreditch. It offers seven hireable spaces — from our interconnected "white box" studios and fully-equipped production rooms to an outdoor courtyard. Our members workspace upstairs is home to a diverse community of creative businesses, with private offices. You'll find just the right balance of collaborative productivity, curated events and good vibes - all thanks to our on-site team who make sure everyone's looked after.
Cultural Dashboard
A real-time cultural dashboard that seamlessly connect 25+ years of Protein's cultural intelligence with your strategic priorities that inspires and informs your team about what's next in culture. Launching Soon.
“XYZ reads culture. AGENCY interprets it. STUDIOS embodies it. OS connects it all together.”