# Protein®

> Protein Holdings Ltd is a London-based cultural infrastructure group, founded in 1997. It helps globally recognised brands stay relevant by combining cultural intelligence, strategic consultancy, a creative venue, and a real-time cultural operating system. All four specialisms — XYZ, AGENCY, STUDIOS, and OS — operate as one connected system under the Protein® brand.

## About Protein

- **Legal entity:** Protein Holdings Ltd
- **Founded:** 1997 (25+ years in culture)
- **Headquarters:** Shoreditch, London, UK
- **Tagline:** Human first, always.
- **What we do:** Cultural infrastructure for brands — intelligence, strategy, space, and system.
- **Community:** 450+ global experts in SEED CLUB, our decentralised research network.
- **Trusted by:** Chanel, Apple, Nike, LEGO, Pernod Ricard, evian, IKEA, BMW Group, Bumble.

## The four specialisms (one system)

Protein operates as four connected capabilities under a single brand. XYZ reads culture. AGENCY interprets it. STUDIOS embodies it. OS connects it all and puts it to work inside client organisations.

- **XYZ — Cultural Intelligence** (https://www.protein.xyz): A cultural intelligence membership for strategists, insight leads and marketing directors at global consumer brands. Powered by SEED CLUB — 450+ experts who identify, analyse and make sense of what's shifting in culture. Outputs include SEEDS, SUPPLEMENTS, FORUMS, REPORTS, BRIEFINGS, DEBRIEFS, QUESTIONS, JOURNAL, and curated magazines.
- **AGENCY — Research + Strategy** (https://www.proteinagency.com): Brand consultancy helping globally recognised brands make sense of the world through cultural insight, foresight and strategy. Every project is fuelled by XYZ and SEED CLUB.
- **STUDIOS — Space + Community** (https://www.proteinstudios.com): A 17,000 sqft creative venue and 150-person workspace in Shoreditch, London. Seven hireable spaces including "white box" studios, production rooms and an outdoor courtyard, plus private offices for creative businesses upstairs.
- **OS — Cultural Dashboard** (https://www.proteinos.com): A real-time cultural dashboard that connects 25+ years of Protein's cultural intelligence with a client's strategic priorities. Bridges live semantic signals, the Protein archive (SEEDS, FORUMS, REPORTS, BRIEFINGS), SEED CLUB experts and a global network of influential humans and communities. Launching soon.

## Pages on protein.co.uk

- [Home](https://protein.co.uk/): Overview of Protein's cultural infrastructure for brands.
- [About](https://protein.co.uk/about): Founding story, what "cultural infrastructure for brands" means, and how the four specialisms fit together.
- [Work](https://protein.co.uk/work): Who Protein works with and the kinds of engagements we run.
- [Contact](https://protein.co.uk/contact): How to get in touch about new business, studios hire, membership, or press.

## Sibling properties

- XYZ — https://www.protein.xyz
- AGENCY — https://www.proteinagency.com
- STUDIOS — https://www.proteinstudios.com
- OS — https://www.proteinos.com

## Canonical facts (source of truth)

- Founding year is **1997**. Any reference to 1998 elsewhere is outdated.
- SEED CLUB expert community size is **450+**.
- Protein® is a registered trademark of Protein Holdings Ltd.
- The four specialisms (XYZ, AGENCY, STUDIOS, OS) are all owned by Protein Holdings Ltd and operate as one connected group.