Protein^® Feed

American Apparel are good for two things. White vests in the summer and hot girls in their ads. It seems they're running out of models, as they've just launched a search for the "best bottom in the world". Amateur porn or the most perfect marketing campaign? I'll let you to decide ...

Recently spotted in Present around the corner from the Protein office on Shoreditch High Street. I rarely get excited by magazines, but Inventory has good articles, good insights and good design.

LOOKBOOK.nu is an invitation-only fashion, youth culture, and community website, created by Yuri Lee in San Francisco. It was inspired by street style fashion websites and blogs such as The Sartorialist and The Cobrasnake and designed for users to post their own street-fashion photography, featuring themselves and their outfits.

LOOKBOOK.nu has an extremely large and growing userbase (over 50,000 members and over one million unique hits per month). It has been given discussed in major fashion and media outlets including, The Chicago Tribune, Elle Belgium, Status Magazine, and London Evening Standard among others.

If you would like to advertise on LOOKBOOK.nu please click here

Make sure you check this out when in NYC between November 13th and 22nd.

Brought to you by the lovely people over at Refinery29.com, Save Fashion brings you a new kind of sample sale with big names, and small prices - just how we like it.

Brands stocked include Acne (pictured), April 77,  Filippa K, Helmut Lang and Rag & Bone.